17 – 20 Sep 2025  | 
 
BITEC, Bangkok
PACK PRINT INTERNATIONAL 2025 PACK PRINT INTERNATIONAL 2025
Exhibitors

Smart by Design: Sustainable, Intelligent & Immersive Packaging

Redefining packaging through innovation, interactivity, and the BCG Economy

Date: 19 September, Friday
Time: 10:00am – 12:00pm
Venue: Conference Hall, Hall 100, BITEC
Language: Thai

Organiser: Department of Packaging and Materials Technology | Faculty of Agro-industry, Kasetsart University

This seminar brings together academic thought leaders and industry voices to explore how innovation is reshaping the packaging landscape. From smart labels that support Thailand’s Bio-Circular-Green Economy (BCG) model to immersive technologies and AI-generated content in design, the sessions will showcase how packaging is evolving into a strategic tool for sustainability, consumer engagement, and value creation. The programme will offer fresh perspectives across compliance, competitiveness, and creativity — highlighting how smart, connected, and interactive solutions are driving impact across sectors.

Presented by:
Kasetsart University Kasetsart University
Presented by:
Kasetsart University Kasetsart University

Programme

9.00am-9.30am
Registration
10.00am
Session 1:
Incentivising Smart Packaging—Smart Labels: A Move towards a Bio-Circular-Green Economy (BCG) Model
by Prof. Panuwat Suppakul, Ph.D., Department of Packaging and Material Technology, Faculty of Agro-Industry, Kasetsart University
10.45am
Session 2
Immersive Technologies and AI-Generated Content in Packaging Design
by Dr. Janenutch Sodsai, Department of Packaging and Material Technology, Faculty of Agro-Industry, Kasetsart University
11.30am
Panel discussion – The Future of Print Packaging
Moderator: Mr Prasit Klongngluerm, Vice President / Academic affairs, Thai Packaging Association
12:00pm
Q&A and close of session

Session 1 | Incentivising Smart Packaging—Smart Labels: A Move towards a Bio-Circular-Green Economy (BCG) Model

The development of smart packaging—particularly smart labels—plays a pivotal role in advancing Thailand’s Bio-Circular-Green Economy (BCG) model. Introduced by the Thai government as a strategic pathway for sustainable national development and post-pandemic recovery, the BCG model emphasises the use of knowledge, technology, and innovation to unlock economic value in areas of national strength and potential.
One of the key paradigm shifts in the government's BCG implementation approach is the transformation of the traditional packaging industry into an S-curve packaging industry.
This shift aims to reduce reliance on low-cost labour and natural resources, instead fostering value creation through innovation and high-performance systems.
This seminar will explore how smart packaging—featuring traceability, transparency, and real-time quality monitoring—can drive both environmental responsibility and global market competitiveness. The presentation will examine enabling technological frameworks, policy support, behavioural economic strategies, and real-world case studies from the food and beverage sector. It will demonstrate why incentivising smart packaging adoption is essential to embedding BCG principles within industrial and consumer ecosystems.
The programme will conclude with a multi-perspective panel discussion, featuring voices from academia, the packaging and printing sector, and key industry users — offering a well-rounded view of where the future of packaging and printing is headed.

Session 2 | Immersive Technologies and AI-Generated Content in Packaging Design

Contemporary packaging design has evolved from merely serving as product protection to becoming a medium that creates immersive and interactive experiences. Immersive technologies help establish new dimensions in brand communication on packaging, with QR codes serving as crucial connecting gateways that enable consumers to instantly access additional content by scanning through their smartphones.
This leads to AR experiences that transform ordinary packaging into interactive platforms. Consumers can view 3D product presentations, watch usage videos, or play brand-specific games directly on packaging, making both the packaging and brand more memorable.
Furthermore, AI systems can rapidly generate images, videos, and personalized content. Implementing AI in the creative process reduces time and costs in digital media production, making the creation of memorable customer experiences more accessible. Even small businesses can effectively adopt and implement these technologies.
This presentation is suitable for designers, marketers, brand owners, and those interested in developing technology to enhance brand communication. It can be applied to create innovative packaging and printing solutions, transforming ordinary packaging into powerful communication tools.

Who Should Attend:

  • Packaging & product designers
  • R&D teams and innovation leads
  • Brand owners & marketing managers
  • Printing and converting specialists
  • Sustainability & ESG officers, academics
  • Researchers, students
  • FMCG, F&B, and Healthcare sector executives
  • Policy makers, government agencies
  • Industry associations

Registration

For more information, please contact 066-125-2653, thanchanok.c@exposis.co.th.
SmartBy Design Registration
Smart By Design

About the speakers

Prof. Panuwat Suppakul is a renowned Thai educator and researcher who specializes in packaging technology with some areas of interest including smart packaging technology, active and intelligent packaging technology, food packaging technology, edible coating and film, and biopolymeric packaging materials, as well as mass transfer parameters and applications in shelf-life of food products. He currently works at the Department of Packaging and Materials Technology, Faculty of Agro-Industry, Kasetsart University.

He was a recipient of the Royal Thai Decoration and Medal, including 2023 Knight Grand Cordon (Special Class) of the Most Noble Order of the Crown of Thailand and 2022 Chakrabarti Mala Medal - Medal for Long Service and Good Conduct (Civil-25 Years) and many awards and honors including 2016 Outstanding Government Service Officer Award, Ministry of Education, 2016 Outstanding Academic Officer and Researcher (Research and Innovation, Natural Science) Age Group of Higher 40 Years, Kasetsart University, 2016 Gold Medal with Mention, KU oXense, from Association of Polish Inventors and Rationalizers, The 10th International Warsaw Invention Show 2016, Warsaw, Poland.

His contributions associated with research community includes 3 review articles and more than 100 research articles in conference proceedings and refereed journals, 10 book chapters, 2 textbooks and 3 patents. Prof. Suppakul's achievements demonstrate his commitment to advancing the industry and finding breakthroughs in packaging technology. He holds a Ph.D. in Packaging Technology from Victoria University, Australia in 2004 and obtained both a M.Sc.Tech. in Engineering Materials from The University of New South Wales, Australia in 2000 and a M.Sc. in Agro-Industrial Product Development from Kasetsart University, Thailand in 1996 as well as gained a B.Sc. in Agro-Industrial Product Development with a second-class honor from Kasetsart University, Thailand in 1993. In addition, he was in the rank of the Stanford University World’s Top 2% Scientists 2024 in the section of Career-Long Citation Impact and was in the first rank of the Thailand: Top 10 Scientists in Agricultural Biotechnology by the AD Scientific Index 2025.

Dr. Janenutch Sodsai is an academic and designer who currently serves as a faculty member in the Department of Packaging and Materials Technology at the Faculty of Agro-Industry, Kasetsart University. With over a decade of experience in packaging design, product design, and visual communication, Dr. Janenutch brings a unique perspective in bridging traditional design principles with cutting-edge technological innovations.

As a designer, Dr. Janenutch has received national and international recognition, earning numerous prestigious awards including the Japan Good Design Award, Demark Design Excellence Award, and ThaiStar Packaging Award.

Dr. Janenutch's creative work has been featured in prominent international exhibitions and academic conferences, such as Bangkok Design Week and the Asia Digital Art and Design Association conference. Regarding industry experience, Dr. Janenutch has participated in significant packaging development projects for leading companies, including PTT Oil and Retail Business Public Company Limited and Toyota Motor Thailand Company Limited, among others, as well as various government projects aimed at promoting packaging development for entrepreneurs.

Dr. Janenutch's research focuses on modern packaging design, particularly the application of 3D Augmented Reality in packaging design, demonstrating an advanced approach to integrating technology with design. Currently, Dr. Janenutch continues to explore new frontiers in packaging design, especially in the realm of AI-generated content, which may transform the packaging design industry and consumer experience both now and in the future.

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