Technology Meets Direct Mail – Video, Sound and Other Techniques
But as technology allows the internet to become increasingly individualized, the same holds true for direct mail, as there is an immense range of possibilities to develop an outstanding direct mail campaign. This form of advertising is slowly becoming irresistible for companies as well as their targeted customers.
What’s special about printed mailing is its haptic value. Key aspects of printed devices like the surface, printing and design can be used as attention getters. If technology meets direct mail, this attention is increased as the following examples show.
1) Using Sounds in Direct Mail
2) Video Plus Print’s Video Brochures
3) Gamified Packaging for More Customer AttentionRead more »